In the Traffic Inventory Tab you can perform an advanced ad traffic filtering according to your needs and find out the traffic volumes you are interested in.
To find the most suitable traffic for your business, you can use a selection of variables like: countries, devices, OSs, browsers, traffic categories, ad formats etc.
- Traffic Categories: Adult, Mainstream;
- Ad Formats: Classic Push / In-Page Push / Native;
Our recommendation is to use the Avg.CPC as a reference point for setting the bids for your campaigns.