Month: September 2023

Why are anti-fraud solutions important in advertising? Anti-fraud solutions are crucial in advertising to protect the integrity and effectiveness of…

Imagine you just started a business and want to spread the word. So you think of advertising it to your…

Which ad format is the best? If this question would have a universal answer, the world of digital advertising would…

Generating conversions and leads through paid advertising involves a strategic approach to reach your target audience, engage them effectively, and…

If you’re a publisher, you know that traffic is only part of the equation — maximizing your earnings is where…

Whether you’re a new or an experienced player in the digital advertising space, you’ll have figured it out that this…

Increasing your ad campaign win rate as an advertiser requires a combination of strategic planning, continuous monitoring and optimization, setting…

What was first? The native or the banner ad? 🤔 If we come to think about it, native advertising existed…