In a major policy shake-up, Google has officially banned sweepstakes casinos from being advertised under its “social casino” category, reclassifying them as…

Virality isn’t just for social media influencers, it’s a powerful tool for advertisers looking to maximize exposure, engagement, and conversions. When done…

Whether you’re an advertiser aiming to boost conversions or a publisher looking to optimize monetization, understanding how traffic flows,  and when it…