Browsing: campaign optimization

If you’re a Mondiad advertiser or thinking of joining the club, you’ll want to read this next article on mastering…

Why are anti-fraud solutions important in advertising? Anti-fraud solutions are crucial in advertising to protect the integrity and effectiveness of…

Imagine you just started a business and want to spread the word. So you think of advertising it to your…

Which ad format is the best? If this question would have a universal answer, the world of digital advertising would…

Generating conversions and leads through paid advertising involves a strategic approach to reach your target audience, engage them effectively, and…

Whether you’re a new or an experienced player in the digital advertising space, you’ll have figured it out that this…

Increasing your ad campaign win rate as an advertiser requires a combination of strategic planning, continuous monitoring and optimization, setting…

What was first? The native or the banner ad? 🤔 If we come to think about it, native advertising existed…

Regardless of how seasoned a marketer you are, books offer in-depth knowledge and unique perspectives of those who have walked…

Earlier this spring we decided to challenge the affLIFT* community to our first follow-along contest. We’re super grateful for all…