Browsing: campaign optimization

Imagine you just started a business and want to spread the word. So you think of advertising it to your…

Which ad format is the best? If this question would have a universal answer, the world of digital advertising would…

Generating conversions and leads through paid advertising involves a strategic approach to reach your target audience, engage them effectively, and…

Whether you’re a new or an experienced player in the digital advertising space, you’ll have figured it out that this…

Increasing your ad campaign win rate as an advertiser requires a combination of strategic planning, continuous monitoring and optimization, setting…

What was first? The native or the banner ad? 🤔 If we come to think about it, native advertising existed…

Regardless of how seasoned a marketer you are, books offer in-depth knowledge and unique perspectives of those who have walked…

Earlier this spring we decided to challenge the affLIFT* community to our first follow-along contest. We’re super grateful for all…

If you want to achieve your marketing goals with greater precision, knowing that your ad spend is being optimized to…

While the foreign exchange market has stood as a stalwart in the financial world for decades,  Bitcoin (BTC) was the…