Browsing: campaign optimization

Increasing your ad campaign win rate as an advertiser requires a combination of strategic planning, continuous monitoring and optimization, setting…

What was first? The native or the banner ad? 🤔 If we come to think about it, native advertising existed…

Regardless of how seasoned a marketer you are, books offer in-depth knowledge and unique perspectives of those who have walked…

Earlier this spring we decided to challenge the affLIFT* community to our first follow-along contest. We’re super grateful for all…

If you want to achieve your marketing goals with greater precision, knowing that your ad spend is being optimized to…

While the foreign exchange market has stood as a stalwart in the financial world for decades,  Bitcoin (BTC) was the…

How many ads do you see online, on a daily basis?According to Forbes, “Digital marketing experts estimate that most Americans…

Affiliate marketing is all about recommending products and services. Publishers reach their audience to promote other products, while advertisers gain…

Stop for a moment, and take a deep breath in. Smell that fresh, crisp air?  That is spring!  Spring is a…

Fancy a cloud-hosted and easy-to-use affiliate campaign tracking and analytics platform? Say hi to Skro, our newly integrated conversion tracker!…