Browsing: advertiser

Why are anti-fraud solutions important in advertising? Anti-fraud solutions are crucial in advertising to protect the integrity and effectiveness of…

Imagine you just started a business and want to spread the word. So you think of advertising it to your…

Which ad format is the best? If this question would have a universal answer, the world of digital advertising would…

Generating conversions and leads through paid advertising involves a strategic approach to reach your target audience, engage them effectively, and…

Whether you’re a new or an experienced player in the digital advertising space, you’ll have figured it out that this…

Increasing your ad campaign win rate as an advertiser requires a combination of strategic planning, continuous monitoring and optimization, setting…

When promoting your ad campaign, reaching (new) users is tricky. And obviously, there is no one-size-fits-all approach to execution. This…

As the internet becomes increasingly saturated with content, affiliate marketers need to step up their game to combat the rising…

Earlier this spring we decided to challenge the affLIFT* community to our first follow-along contest. We’re super grateful for all…

Growing up, you’ve seen them everywhere since they are one of the oldest types of digital advertising. What are they?…