Affiliate marketing consistently performs best in trending niches, “squeezing” maximum value from its partners. But there’s a catch — the best niches vary by geographical region. What works perfectly in the USA may not work in Eastern Europe. However, some niches are better than others for long-term engagement:
- SaaS Product Marketing.
- Tech Innovations.
- Cryptocurrency, coupled with cross-branding.
- Casual dating.
Of course, there are always nuances in every field. One must avoid some, apply others, and understand them all for the best results.
What makes these niches so trendy?
Let’s briefly explain why these niches are so trendy. It’s simple!
SaaS operates on a subscription model, always requiring a stream of fresh customers. The intense competition among SaaS providers opens doors to substantial traffic from affiliate marketers.
Tech innovations suffer from the same issues as crypto and cross-branding. The market is overheated, so companies are eager to pay for new clients in any way.
And what about dating? It’s a mix. On the one hand, casual dating (in all its forms) fulfills basic human desires — attraction, communication, and food consumption. On the other hand, there are many biases about this niche. So, to break such misconceptions, we’ve prepared statistics.
|2023 Global Online Dating Market
|Exceeds $2.8 billion, with over 250 million users.
|Growth in Affiliate Marketing (2018-2021)
|Increased by 47%. Expected to reach $14.3 billion by the end of 2023.
|Affiliate Marketing’s Share in eCommerce
|Accounts for 15-30%. 16% of online orders in the US.
|Salary of an Online Affiliate Marketing Manager
|Averages at $61,748/year. Can reach up to $88,000/year, excluding bonuses and commissions.
Let’s dive further into the world of advertising dating offers and their profitability.
What is usually advertised in the dating niche
In the dating niche, commonly advertised elements include:
- Dating Platforms: Ads for specific dating apps or websites, like Tinder.
- Subscription Upgrades: Promotions for premium features within a dating app.
- Dating Events: Advertising for local speed dating events or singles mixers.
- Dating and Relationship Advice: Offering courses or e-books on improving dating skills or building healthy relationships.
So because there are more options to choose from, mastering affiliate marketing is a thing that requires a plan. Depending on what you want to advertise, you should plan your affiliate marketing campaign in advance. Only a few casual dating offers will make potential users spend money on getting premium features.
👉 Join the Dating Niche as an Affiliate Marketer with Cpamatica! 👈
How to proceed and understand dating offers
When we talk about dating offers, especially for casual dating, our advice might appear obvious. But often, it’s not obvious until someone points it out. So, here’s the table with all the necessary approaches.
|What to Do
|How to Do It
|Target Specific Dating Niches
|Identify sub-niches within dating and tailor campaigns accordingly.
|Focus on “Over-50 Dating” or “LGBTQ+ Dating” niches.
|Promote Unique Features
|Highlight distinctive features of dating platforms.
|Emphasize a site’s advanced security features or unique matching algorithm.
|Share Real Success Stories
|Use testimonials and success stories in marketing.
|Feature a video of a real couple who met through the platform.
|Ensure all marketing materials are mobile-friendly.
|Design ads and landing pages that are easily navigable on smartphones.
|Seasonal Marketing Campaigns
|Create campaigns around holidays and significant dates.
|Launch a special Valentine’s Day promotion or summer dating events.
|Localize Content for Different Regions
|Adapt content to specific cultural and language preferences.
|Use region-specific humour or references in ads for different countries.
|Leverage Video Content
|Utilize video for engagement and storytelling.
|Create a mini-series on how to set up a compelling dating profile.
|Collaborate with Dating Influencers
|Partner with popular bloggers or YouTubers in the dating field.
|Work with a well-known dating coach for a series of sponsored posts.
|Implement Retargeting Strategies
|Use retargeting ads to re-engage past site visitors.
|Display ads to users who visited the site but didn’t sign up.
|Offer Exclusive Deals
|Provide special offers or bonuses exclusive to your audience.
|Negotiate a deal where your referrals get a discount on premium subscriptions.
Specifics of the dating niche
Ready to move on to the most effective offers tested in real situations? First, let’s briefly explore some distinct aspects of the dating niche compared to other ones.
The dating industry relies on high traffic volumes. So, the best approach is to create a multitude of offers, test them across various platforms, and use a ‘shotgun’ approach.
The Shotgun approach is when we massively seed offers and hypotheses across all possible sources, including the verified ones. Then, when certain channels show a steady profit, we concentrate on them. This approach increases the volume and intensity of advertising in the channel. It’s like something from a Hemingway novel, where overwhelming force meets a seemingly minor challenge.
Given significant geographical variations, it’s crucial to understand the specific psychological triggers that will attract users to your platform. See, you have to acquire precise social statistics for the region you’re targeting.
How to master affiliate marketing via dating offers
So, we’ve finally arrived at the final part of our journey — here are effective dating offers that were tested by real customers.
|Offer ID + Link
[US, UK, CA, AU, NZ] SOI 35+
|Check if any available
|Mobile [US] SOI
|Check if any available
|Desktop/Mobile [US] SOI
|Desktop/Mobile [US] DOI 30+
DOI: [US – Mobile, US – Desktop]
[US, UK, CA, AU, NZ, IE, ZA] SOI
👉 Discover more successful offers with the Cpamatica team! 👈
What about dating traffic?
If you are new to the dating niche, a quick internet search will tell you that push ads should be your to-go choice. Or we could tell you this since we’ve been in the industry for some time now. Whether you go for the classic or in-page format, push ads are great for this vertical, for their immediate visibility and for capturing user attention with their direct and engaging approach. Additionally, the dating niche also works with native, pops, banner ads or any other ad format if it fits with your target audience.
Do you know what also is great about the dating niche? It is a worldwide popular and evergreen niche. People are increasingly looking for partners online and that seems to not budge anytime soon. If you need a heads-up for your next dating campaign, try out these Mondiad GEO recommendations: USA, Brazil, South Africa, UK, Germany, France, China, Japan, and India.
In terms of bidding, CPM and CPC is the preferred choice for advertisers looking to manage their budget effectively, and more recently, our targetCPA is getting popular for allowing advertisers to optimize for specific conversion goals.
When you are creating your next Mondiad dating campaign, use tokens (country, region, city, platform, os, browser) in your ad creatives’ titles and descriptions, to localize your offers for your audience.
Customize your ad campaigns as granularly as possible. You will start with a broader approach but later when you get your data, you can play with targeting or delivery settings, or use our smart rules for automatic optimizations.
By staying attuned to the preferences of your audience and implementing the tips provided, you’ll be well-positioned to create impactful campaigns that drive traffic/conversions.
The affiliate marketing landscape presents a dynamic and multifaceted environment, particularly in the dating niche. Key takeaways include the importance of understanding and targeting specific sub-niches, highlighting the platforms’ unique features, and using real success stories for credibility. The necessity of mobile optimization and localized content can’t be overstated.
The balance between the more traditional aspects of affiliate marketing and the edgier sides, like casual dating, requires a nuanced approach. Here, successful advertising demands a deep understanding of geographic and psychological factors. Ultimately, a blend of creativity, strategic planning, and adaptability is paramount for thriving in the ever-evolving world of dating affiliate marketing.