Winter is here!
Heat up your earnings through seasonal advertising by promoting the right products!
It`s time for winter sports, e-commerce sales boom, mid-winter sales and holiday recreation. Basically, consumers are now either in shopping mode or getting away to relax.
Oh, and it`s beginning to look a lot like Christmas! 🎵
What does that mean to you?
Choosing the best verticals for seasonal advertising isn’t always an easy process but it`s definitely worth it. This season, to boost your revenue, it`s best to drive traffic towards niched, top-selling products like gadgets, electronics, cosmetics, fashion items, skis, skates, sledges, you know… all the wintery stuff. When the weather turns cold, consumers turn to comfort.
Come to think about it, the calendar reveals many opportunities to spice up your seasonal advertising ad portfolio. From international events like the FIFA World Cup or Christmas, to local holidays/events that are happening in the space of your targeted audience demographic. For example, think about St. Nicholas Day, Hanukkah or Kwanzaa.
Remember you are selling the transformation/solution your product offers, not the product itself and promo ideas will come to you!