From Webmaster to Publisher: Unlocking the Power of Ad Monetization

ad monetization

Everybody understands the importance of having a steady cash flow, especially when you are venturing out into the digital world, and especially if you are leaving behind the 9 to 17 job. This stability is essential for financial security and peace of mind.

However, building a successful website and generating substantial ad revenue takes time and effort. You need to be patient and consistently provide value to your audience to attract and retain visitors, which, in turn, will make your website more appealing to advertisers.

The time and effort you put into building your website are up to you, but what is the minimum threshold you need to achieve, to have your website labelled as profitable? When it comes to ad monetization revenue, this question is on the lips of every webmaster out there. So let’s talk a bit about unlocking the power of ad monetization as a new webmaster.


How much money can you make from 1,000 website visits?

If you rely on display advertising as your website monetization method, your earnings can range from a few dollars to a few hundred dollars per 1,000 website visits. However, the actual revenue will depend on factors such as the ad network you use, the ad type, the ad placement, the quality of your website traffic, the niche you’re in, and the overall performance of the ads.

If you have the means, you can check or ask around how things are going for other similar webmasters in your niche. The best way to see your potential though is to just get started and see for yourself. You have nothing to lose.

So the big question remains: “Is website monetization a choice for newbie ad publishers?”

We definitely believe it is. Here’s how to get started:


1. Identify your audience

The first step in making money via ad monetization is to identify your monetization potential. 

Believe it or not, it all starts with your audience. Who are your website visitors, how many of them are there and why are they coming back(if they do so -ideally, they should)? Answering all these questions will bring to the table several many ah-ha moments to guide you forward.

The more you know about your visitors, the better you can care for them. Audience insights will help you craft the right strategy to expand your website’s reach and simultaneously, its profitability.

Similarly, the more knowledgeable you are about your audience, the more attractive you’ll be in the eyes of advertisers. Having access to a growing pool of engaged website visitors brings you long-term steady ad revenue.


2. Audit & nurture your website ranking

Another key element affecting your monetization potential is your performance in search engine results. Organic traffic is needed to keep visitors coming to your website but for them to come, you must be as visible as possible and you must provide relevant information, engaging content and a positive user experience.

Keep nurturing your website with the right content and keep it coming since ranking is a dynamic process.  Continue optimising your content with target keywords and relevant backlinks as well as creating high-quality content that engages your existing visitors. This method will keep them longer on your website and improve the ad views per user, which can in turn increase your ad revenue.

On the same note, maintain your website fast, responsive and mobile-friendly. Websites with a user-friendly experience show better ad performance and they are more likely to be chosen by advertisers.


3. Choose the right ad network

Assuming you have a decent volume of daily traffic for your website and you want to monetize it, it’s time you choose an ad network that would fulfil your ad revenue potential. 

Generally, there is no specific minimum traffic threshold that applies universally, to all ad networks. It’s each with their own. At Mondiad for example, we like finding the potential in every opportunity. Just join the club and write to us to help you assess your potential.

Also, when choosing an ad network you should consider additional aspects like the ad formats available, cashout policy, payment options or overall user testimonials.


🔹 Registering eligibility
When considering joining an ad network as a publisher, you must ensure you comply with the platform’s terms of service and policies. 

To be eligible to become a Mondiad Publisher, websites must be content-based, functional at all levels, and in compliance with the applicable legislation. You can check what content is allowed in our Terms of Service. In terms of minimum traffic requirements, we are happy to accommodate every webmaster who is starting out.


🔹 Ad formats
Another important aspect when choosing your ad network as a publisher is to ensure the ad formats serviced by the company align with your website’s niche and/or layout. As a webmaster, you’ll want to host ads that are relevant to your content and audience.

At Mondiad, you can make use of a wide portfolio of formats, including classic push, in-page push, native and banner ads of various sizes and placements. Our advertisers will bring you the highest possible revenue with a traffic fill rate of 100%.


🔹 Payout options
Cashout policies and payment processors are also crucial decision-makers when choosing an ad network for monetization. Having a website with lesser traffic will require time to reach a wider audience while the ad revenue potential fluctuates on many factors.

For this reason, you’ll need an ad network that allows you low-end cashouts, frequent payments and several payment processors at your convenience, to be able to feel like you are in control of your earnings. 


4. Test out different ad formats

The best way to figure out your ad revenue potential as a new webmaster is via trial and error. Simply put, if you don’t have much experience with ad monetization yet, it’s time you play-test with several ad formats, placements and display options, to see which one(s)trigger the best results for your audience. Some ad types may perform better than others on your website, and different sizes may fit better with your website’s design. 

⚠️ As a general rule, attention to not test with too many ad formats or multiple ad networks at once. For accurate results, you’ll need to take it one thing at a time and by not doing so, you’ll hinder the effectiveness of your ads and your website’s user experience.

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Once implemented, don’t forget to monitor your impressions, clicks, CTR or any other relevant data, to make the next decisions well-informed. 


5. Diversify your monetization options

Partnering with brands to create sponsored content can provide another source of income. This method is thought to be a bit tricky, especially for webmasters with smaller communities and experience. Influencer marketing however is a growing trend, so if the occasion arises, it’s a good idea to capitalize on it.

Participate in referral programs for products or services related to your website’s content. This is a widely used lucrative method for individuals to add another revenue stream to their pockets. If you’ve managed to build a community, referring it to relevant services will also benefit you, both personally and professionally.

As a Mondiad user, you could easily share your referral link with your peers and receive 5% (up to 1000 dollars) revenue share from your referred member’s spent or earnings.


The takeaway?

When it comes to unlocking the power of ad monetization, striking the right balance between generating revenue and maintaining a positive user experience is key to long-term success.

Keep in mind that building a successful website with significant ad revenue takes time and persistence.  Focus on creating valuable content and engaging your existing audience. As your traffic grows, you’ll see higher ad revenue especially if you run tests to understand what ad formats your audience prefers.

At the same time, while traffic is an essential factor in monetizing a website, it’s not the only consideration. Other factors such as your niche, your website design or your ad network of choice also play a crucial role in generating revenue.

 -> Ready to make money?

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