Browsing: INDUSTRY INSIGHTS

Generating conversions and leads through paid advertising involves a strategic approach to reach your target audience, engage them effectively, and…

If you’re a publisher, you know that traffic is only part of the equation — maximizing your earnings is where…

Whether you’re a new or an experienced player in the digital advertising space, you’ll have figured it out that this…

Increasing your ad campaign win rate as an advertiser requires a combination of strategic planning, continuous monitoring and optimization, setting…

What was first? The native or the banner ad? 🤔 If we come to think about it, native advertising existed…

With the growth of internet accessibility and the shift from the offline to the online world, digital advertising has long…

When promoting your ad campaign, reaching (new) users is tricky. And obviously, there is no one-size-fits-all approach to execution. This…

Regardless of how seasoned a marketer you are, books offer in-depth knowledge and unique perspectives of those who have walked…

As the internet becomes increasingly saturated with content, affiliate marketers need to step up their game to combat the rising…

Growing up, you’ve seen them everywhere since they are one of the oldest types of digital advertising. What are they?…