Among the many responsibilities of managing a website, from ensuring a seamless user experience to maintaining security, or providing valuable content, webmasters gain a profitable opportunity from these efforts: ad monetization. By effectively leveraging ad space, webmasters can turn their online platforms into thriving businesses by diversifying their income streams.
Who would turn down a sustainable, passive and complementary income stream that can fund website maintenance and further improvements?
Why the effort?
To put it simply, website ad monetization is the process of earning revenue by displaying advertisements on a website. Now, if your website attracts substantial traffic, ad monetization can be highly profitable.
- As a webmaster, any revenue is a help with covering operational costs, further development or just serve as profit. In this sense, ad revenue is a passive, steady and complementary income stream which helps diversify income streams and provide stability and sustainability, in the long run.
- There are a variety of formats to choose from, offering you full control of where they appear, maintaining control over the user experience and ensuring they ads align with yout content.
- Your income is exponentially growing in time. As your website traffic grows, the potential ad revenue typically scales with it.
- Compared to other monetization strategies, hosting ads doesnt require an invesment or any special technical skills to set it up. It’s a one time setup og inserting a script into your website and you are good to go.
- Ad monetization is part of the modern digital era, data is king and having access to real-time insights into your audience’s behavior, helps you optimize your website for better user engagement and increased revenue.
How do you do it?
The more visitors you have, the more ad impressions and clicks you can generate, increasing your revenue. This can be achieved through various strategies and platforms that act like intermediaries between advertisers and website owners.
Speaking of platforms, when you think of ad monetization, Google AdSense might ring a bell since it is one of the oldest and most popular options for many webmasters, especially those just starting out. However, the industry evolution has brought up many more ad monetization platforms, each with their own peculiarities.
With this in mind, selecting the right ad monetization platform involves balancing a plethora of factors, from revenue potential, to ad types availability, customization options, to customer support quality or transparency.
If you fancy exploring an alternative to AdSense, keep reading to find out if we are what you’re looking for:
| APPROVAL | Mondiad |
AdSense |
| Approval requirements | No traffic requirements.
To be eligible to become a Mondiad Publisher, websites must be content-based, functional at all levels, and in compliance with the applicable legislation. You can check what content is allowed in our Terms of Service. |
Publishers need to have a fully functional website with family-friendly content and a consistent amount of traffic to be approved. |
| Approval times | During working hours, it will take less than 1 hour for each domain to be approved.
Outside working hours, on weekends or during holidays it may take up to 12 hours. Each website will be manually verified to ensure compliance with our policy. |
Longer times to approvals.
It is common for accounts to be rejected or shut down after a while for a wide range of policy breaches. |
| Support | Support team on the clock 7/7 via LiveChat, Skype, Telegram, or Email.
Individual account manager |
It’s very complicated and time-consuming to reach out to human customer support. |
When it comes to onboarding publishers, we aim to cater to everyone in a timely manner and to maintain that close communication.
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ACCESSIBILITY |
Mondiad |
AdSense |
| Resources | Help Center Documentation | Help Center Documentation |
| Ease of use | Self-serve, intuitive platform | Self-serve, intuitive platform |
| Ad code integration | Quick and easy via an ad code integration into your website theme layout. | Quick and easy via an ad code integration into your website theme layout. |
Our platform is easy to navigate and intuitive, with clear instructions(where needed) and easy processes with no tech skills required.
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PERKS |
Mondiad |
AdSense |
| Traffic fill rate | Worldwide coverage | Worldwide coverage |
| Ad formats |
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| Ad customizations |
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In terms of network characteristics, we believe we are an established platform with many to offer, including a plethora of ad formats, a global fill rate and a wide pool of advertisers ready to buy traffic.
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PAYMENTS |
Mondiad |
AdSense |
| Revenue / Rates | The eCPM is dynamic and depends on a variety of factors like the current active campaigns, your traffic quality, your visitor’s country, and your website niche.
In order to figure out the rates, volumes, and the average eCPM for your website you will need to make a test for a few days. You can check the rates and volumes from the reports page. CPM, CPC |
Publishers receive 68% of ad revenue on their website using AdSense.
CPC(past) -> CPM(now)* This recent change toward CPM means that earnings will be more stable on average, but websites with high CTR might actually earn less money. |
| Minimum Payout | 10$ | $100 |
| Payment Methods | Paypal, Paxum, Capitalist, Payoneer, Webmoney, Cryptocurrencies, Wire, + others, on demand. | Check, Electronic Funds Transfer (EFT), Single Euro Payments, Area (SEPA), Wire Transfer. |
| Payment Frequency | Daily, on request.
Automatic payments(weekly & monthly). On average, payments usually take about 24-48 hours after the request was placed. |
If your current balance reaches the payment threshold by the end of the month, a 21 day payment processing period begins after which the payment is issued. |
| Reports & Analytics | Detailed stats are available in real-time with a variety of filters and groupings. | Detailed stats are available in real-time with a variety of filters and groupings. |
In terms of payments, we allow one of the smallest payouts of only 10$ and even so, on a daily basis, since we know how hard it is for new webmsters to get established. Naturally, pay rates are dynamic but our granular statistics will help you discover your potential.
Actually, for 20 days after signing up, you get 100% revenue share. Hurry up and test your potential before this limited opportunity runs up.🎁 ⏳
An additional income is also available through our referral system. Promote Mondiad using a referral link and earn 5% (up to 1000 dollars) from each referred publisher’s revenue or advertiser spent.
Ad monetization DO-s & DONT-s:
– Prioritize user experience:
Too many ads can negatively impact user experience, leading to higher bounce rates and lower user engagement. Balancing monetization with user satisfaction is crucial.
– Optimize ad placement:
Test different ad placements to find the most effective spots that generate clicks without compromising user experience.
– Diversify income Streams: Don’t rely solely on ad revenue but explore other monetization methods such as sponsored content, digital products, or memberships. (You can use Mondiad simultaneously with other networks, however, we suggest having no more than 3 ads at the same time. The quality of the traffic sent to ad networks decreases with the number of ads added to the website.)
– Add value consistently:
High-quality, engaging content is key to attracting and retaining visitors. Invest time in creating valuable content that meets the needs and interests of your audience.
– SEO and marketing:
Implement strong SEO and digital marketing strategies to drive organic traffic. Utilize social media, email marketing, and other channels to promote your website.
– Monitor and Adapt:
Regularly review your analytics to understand what’s working and what isn’t. Be prepared to adapt your strategies based on performance data.
In conclusion,
Google Adsense is popular for a reason, however, like any platform, it has it’s own drawbacks:
- Strict policies and less flexibility regarding your account.
- Hard to reach a live support team.
- Higher cashout threshold and longer payment deliveries.
For some publishers, these aspect are not compatible with their views, thus the search for another Adsense alternative. Fortunately, as the market evolved, there’s new players that cater to the publishers’ needs, and we hope we can be one of them.
If you want to learn more about your revenue potential and how we can grow together, come on board and let’s have a chat. 🚀
