Browsing: CAMPAIGN OPTIMIZATION

Increasing your ad campaign win rate as an advertiser requires a combination of strategic planning, continuous monitoring and optimization, setting…

When promoting your ad campaign, reaching (new) users is tricky. And obviously, there is no one-size-fits-all approach to execution. This…

While the foreign exchange market has stood as a stalwart in the financial world for decades,  Bitcoin (BTC) was the…

Ad creatives aren’t just “pretty pictures”—they are your first (and sometimes only) chance to convince a user to engage. Invest…

Optimization rules are an in-house technology and a great performance testing and optimization tool for your ad campaign parameters, saving…