The Super Bowl is the biggest football day of the year for every die-hard football fan. It’s the annual final playoff game of the National Football League (NFL) deciding the league champion.
But the Super Bowl is not just the biggest day in football; it’s also the ultimate stage for advertising. With millions of viewers glued to their screens, the potential for driving traffic, conversions, and brand awareness is unparalleled.
While football teams compete for trophies, brands and affiliate marketers seize the opportunity to advertise their offers. What better occasion to boost your profits than to create ad campaigns that guarantee high ROI, via a large audience, niched event? ✌️
Here’s how you can craft high-performing campaigns during the Super Bowl season. 🏈
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Why the Super Bowl is a Game-Changer for Affiliate Marketing
The Super Bowl isn’t just about the game; it’s about the experience. From the iconic halftime shows to the highly anticipated commercials, it’s a cultural phenomenon.
For affiliates, this means:
- Massive audience reach: With over 100 million viewers in the U.S. alone, your campaigns can reach an exceptionally large and diverse audience.
- Consumer spending surge: Super Bowl Sunday sees a spike in spending on food, drinks, merchandise, and tech gadgets.
- Engaged audiences: Viewers are not just passively watching—they’re actively engaging with ads on social media and other platforms.
What to promote to score
Naturally, focus on offers that resonate with Super Bowl activities:
Sports merchandise:
Promote official Super Bowl gear, team jerseys, or limited-edition merchandise through affiliate links. Many fans enjoy showing off their team spirit during the game.
Gadgets:
Highlight items that enhance the viewing experience, such as smart TVs, sound systems, and streaming devices (e.g., Roku, Apple TV).
Home viewing essentials:
Market products like snacks, beverages, party decorations, and serving trays that are ideal for hosting a Super Bowl watch party.
Sports betting platforms:
If your audience is into sports betting, promote platforms that allow them to place bets on the Super Bowl. Ensure that your promotions comply with the region’s betting laws.
Subscription offers:
Target audiences with promotions for streaming platforms (e.g., Hulu, YouTube TV, or Sling TV) that offer Super Bowl live streams or sports packages.
Super Bowl travel deals:
Target audiences with offers for Super Bowl-related travel packages or deals, including accommodations, transportation, and guided tours of the host city.
Super Bowl viewing parties:
Promote exclusive viewing party experiences in different cities, partnering with bars, restaurants, or event spaces.
By tailoring your promotions to specific segments (e.g., sports fans, tech enthusiasts, foodies), you can create targeted campaigns that resonate with Super Bowl fans and maximize conversions during the event.
Best Practices for Super Bowl Affiliate Campaigns
Know your audience:
Before launching any campaign, understand who you’re targeting. Are you aiming at sports enthusiasts, casual viewers, or families hosting Super Bowl parties? The more granular your audience is, the best you can create custom messages that resonate with your viewers.
|
Type of viewer |
Who they are |
| Die-Hard Fans | Dedicated NFL fans who follow the season closely. |
| Casual Viewers | People who watch for the cultural experience, not necessarily the game. |
| First-Time Viewers | People who may never have watched NFL before. |
| Sports Gamblers | Viewers betting on the game or related events. |
| Brand Loyalists | Viewers interested in specific brands or products. |
| Cultural Spectators | Viewers interested in the cultural significance of the Super Bowl. |
| Celebrity Watchers | Viewers interested in seeing celebrities at the event. |
Each of these groups has different interests, and understanding these nuances can help tailor your marketing and promotions for Super Bowl-related campaigns.
Mobile targeting:
With many viewers using their smartphones to e\check or ngage with content about the game, make sure your campaigns are mobile-friendly.
Be creative:
Super Bowl ads are known for their creativity. While you might not have a multi-million-dollar production budget, you can still create compelling visuals. Use humor, nostalgia, or emotional storytelling to stand out.
Use seasonal aesthetics:
Align your campaign visuals and messaging with the Super Bowl theme. Football-related imagery, team colors, and catchy phrases like “Score Big” or “Touchdown Deals” can make your ads more appealing.
Analyze & Optimise on the go:
Unlike traditional advertising, digital ads are easy to track and allow you the flexibility to tweak your ad campaign according to its performance, in real-time.
Timing is key:
By efficiently timing your promotions strategically around the Super Bowl, you can maximize engagement and drive sales during this high-traffic period.
One week prior to the event, the buzz is at its peak. People are finalizing their plans for viewing parties, making last-minute purchases, or finalizing bets. Advertising during this time can capture those who still haven’t made their Super Bowl-related decisions.
- Focus on last-minute promotions for party supplies, food delivery, or digital subscriptions for streaming the game.
- Use urgency and exclusivity in your ads, like limited-time offers or special deals for early shoppers.
- 💡 Use our day-parting feature, to schedule your ads to run on customized days and hours chosen by you. You can even choose the timezone and frequency cap for your ads.
💡 Advertising the day after the Super Bowl and the week following often generates significant post-event conversation by promoting offers tied to the Super Bowl experience.
Super Bowl hotspots
The interest in the Super Bowl worldwide is driven by a combination of sports culture, the global reach of the NFL, and the appeal of the event’s entertainment value, including high-profile ads and performances. The rise of digital platforms and social media has also made it easier for fans from different countries to engage with the Super Bowl.
The US:
While the Super Bowl is predominantly a U.S. phenomenon, there is growing international interest.
Canada:
Given its proximity and shared cultural ties with the U.S., Canada has a large audience for the Super Bowl. Canadian sports fans are deeply invested in American football, and the Super Bowl is widely broadcast, with many people tuning in for the game and the commercials.
Maxico:
American football has a strong following in Mexico, especially with the NFL expanding its reach into the country. The Super Bowl is a huge event for Mexican fans, and the increasing presence of NFL games in Mexico has raised its profile there.
Australia:
American football, especially the Super Bowl, is becoming increasingly popular in Australia. The event is broadcast on major TV networks, and many Australians enjoy the entertainment and global aspect of the game, even if they aren’t regular NFL followers.
Brazil:
While soccer is king in Brazil, American football has a growing following, and the Super Bowl is one of the biggest sporting events of the year. Brazilian fans are especially drawn to the entertainment value, including the commercials and halftime performances.
The UK:
The U.K. has a growing interest in American football, and the Super Bowl serves as a major event for British fans, who are particularly attracted to the spectacle of the game and the halftime show. Sports networks in the U.K. often broadcast the event live, drawing a large audience.
Germany:
With a significant American expat community and growing interest in the NFL, Germany has been one of the countries seeing increased Super Bowl viewership. German sports enthusiasts are drawn to the high level of competition and the unique nature of the event.
Get Off the Bench and Into the Action!
The Super Bowl is a high-stakes advertising event that offers significant opportunities for brands and affiliate marketers. Join the club and make money today!
For SuperBowl Mondiad campaigns:– use promo code spbwl25 on your first account top-up(a minimum of 100$) and receive a 10% bonus(max bonus 100$).
– if you spend more than $1K until the big match day, reach out to us for a much-deserved bonus reward.
