While the foreign exchange market has stood as a stalwart in the financial world for decades, Bitcoin (BTC) was the first cryptocurrency and the one that paved the way for the entire crypto market. These two markets have captured the attention of investors and traders worldwide, offering unique opportunities to both seasoned financial experts and newcomers seeking to explore new financial horizons.
So why all the buzz?
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The significance of crypto markets
The crypto and forex industries play a profound role in today’s global financial landscape, bringing in unique characteristics and potential to shape the financial industry.
Today, many people view cryptocurrencies as investment opportunities, seeking to buy and hold assets in hopes of price appreciation. Others engage in active trading, aiming to profit from price movements in a short timeframe. Additionally, businesses have started to adopt cryptocurrencies as a form of payment while payment processors and financial institutions have integrated crypto-related services into their offerings. The forex market, as well, is a hub of profit opportunities, offering access to a wide range of currency pairs, and flexibility in trading hours.
All in all, when it comes to this niche, the advantages speak for themselves.
(+) Global Accessibility
Cryptocurrencies enable cross-border transactions and financial inclusion. At Mondiad, advertisers can deposit and publishers can withdraw earnings using various cryptocurrencies like Bitcoin, Ethereum, Ripple, and more. The forex market is also globally accessible, operating 24/5 across time zones.
(+) Innovation & Market Dynamics
Crypto is constantly evolving, offering fresh opportunities. Similarly, forex is driven by macroeconomic events, giving traders many ways to capitalize on market changes.
(+) Diversity
Crypto offers thousands of coins with unique features (e.g. Monero for privacy, Ethereum for smart contracts). Forex traders can choose from many currency pairs, adapting to global economic shifts.
(+) Ownership & Control
Crypto holders have direct asset control through secure blockchain tech. Forex offers high liquidity, allowing efficient trading and reduced manipulation risks.
(-) Complexity
Both markets can be overwhelming for beginners. However, educational tools are increasingly available to help new traders.
(-) Risks
Crypto is volatile; forex trading with leverage can lead to major losses. Risk management is crucial in both.
(-) Regulatory Concerns
Crypto and forex both face evolving and inconsistent regulations, which can create uncertainty for users and businesses.
Understanding Crypto and Forex Offers
Crypto affiliate offers are marketing deals where affiliates (aka marketers or publishers) earn commissions by promoting cryptocurrency-related products or services.
These can include exchanges, wallets, trading platforms, crypto education platforms, mining services, or even NFTs and token launches.
Affiliates drive traffic or users to the advertiser’s platform, and in return, they get paid based on specific actions—like sign-ups, deposits, or trades.
Affiliate marketers promoting offers in this niche need to understand the differences between various offers.
- Exchange sign-ups (e.g. get users to register and make a first trade)
- Wallet downloads or account creation
- Trading platforms (especially margin/futures with high user lifetime value)
- Crypto education platforms (courses, paid content)
- DeFi or NFT projects (community growth, token airdrops, etc.)
- ICO/IDO promotions (for launches of new coins/tokens)
- Forex Trading Contests and Competitions (Advertisements for forex trading competitions where traders can showcase their skills and win prizes.)
Crypto affiliate offers can be very lucrative — but like most high-reward things, it depends on how you’re promoting, what you’re promoting, and when you’re doing it.
1. High payouts
Crypto companies often have deep pockets, especially during bull markets. Some exchanges offer:
- $100–$200 CPA for verified sign-ups with deposits
- 40%+ revenue share on trading fees (some even go higher for big affiliates)
- Hybrid deals with upfront cash plus recurring passive income
2. Long-term profits
As these markets continue to evolve, the role of advertising will remain pivotal in driving success and growth in the industry. Additionally, affiliate marketers who seize the opportunity are into long-term profits since these niches are only growing stronger.
Crypto traders tend to be very active, meaning:
- Frequent trades = ongoing commissions
- Potential for lifetime payouts if you’re on rev share
3. Global reach
Advertising crypto and forex offers is essential for businesses in these markets to navigate the competitive and rapidly evolving financial landscape. It allows them to reach a global audience, educate potential clients, and build trust, all while staying compliant with regulatory requirements.
You’re not limited to a local audience—crypto is big in LATAM, Southeast Asia, Eastern Europe, Africa, etc. You can run multilingual or geo-specific campaigns to scale.
Best practices for advertising crypto/forex offers
When it comes to advertising anything related to these two markets, there’s a couple of things to consider beforehand.
To start of, advertising the crypto and forex markets requires a well-planned strategy to effectively reach and engage your target audience. Identify your target audience and their interests. Are you targeting experienced traders, beginners, or investors? Understanding your audience’s needs and preferences will help tailor your advertising message accordingly.
The target audience for the crypto and forex niche can vary depending on the specific products, services, or content being offered, however, an advertiser should naturally be targeting:
Traders and Investors (both novices and experts)
Financial Professionals:
Financial advisors, consultants, and professionals who need to stay informed about developments in crypto and forex markets to better serve their clients.
Financial Enthusiasts:
People with a general interest in financial markets, technology, or the digital economy who want to learn more about crypto and forex.
Entrepreneurs and Startups:
Entrepreneurs exploring blockchain technology for potential business applications or startups in the fintech space.
Tech-Savvy Audiences:
Individuals who are comfortable with technology and interested in the blockchain technology underlying cryptocurrencies or online trading platforms.
Where do crypto offers perform best?
The answer to this question fluctuates in time so make sure you check with our support team if you need the latest insights.
As a side note though, make sure you create separate campaigns if you are targeting several geos or if you want to target both desktop and mobile.
🌍 Tier 1 geos
-
United States 🇺🇸
High buying power, interest in crypto trading & DeFi. Downside: Heavy regulation, so not all offers accept U.S. traffic. -
Canada 🇨🇦
Strong regulatory framework, good audience for crypto education and retail investing. -
United Kingdom 🇬🇧
Good for exchanges, apps, and wallet offers. But some compliance limits apply. -
Germany, Netherlands, France 🇩🇪 🇳🇱 🇫🇷
Tech-savvy, financially educated, good ROI on ads. EU regulation must be considered. -
Australia 🇦🇺
Active crypto trader community, strong interest in crypto-financial services.
🌍 Emerging / Tier 2-3 (High Growth Potential)
-
India 🇮🇳
Huge user base, growing interest in crypto despite regulatory challenges. Great for crypto education, apps, and entry-level exchange offers. -
Nigeria 🇳🇬
One of the highest crypto adoption rates per capita. Mobile-friendly offers (wallets, P2P trading) work well. -
Philippines 🇵🇭
Big into play-to-earn, remittances, and mobile wallets. Often responds well to crypto education and NFT/gaming tie-ins. -
Vietnam 🇻🇳
Rising star for crypto and Web3. Strong in DeFi, wallets, and trading platforms. -
Brazil, Argentina, Colombia 🇧🇷 🇦🇷 🇨🇴
Huge demand due to inflation and unstable economies. Crypto is seen as a hedge. Great for P2P, trading, and stablecoin offers. -
Turkey 🇹🇷
High inflation = high crypto interest. Exchanges and stablecoins do very well. -
Russia & Ukraine 🇷🇺 🇺🇦
Despite geopolitical risks, massive crypto usage—especially in trading and DeFi.
Transparency is key. Before launching any paid advertising campaigns, thoroughly research and understand the regulations governing crypto and forex advertising in your target regions. Different countries may have specific rules regarding financial promotions and disclosures. Ensure your ads comply with these regulations to avoid legal issues.
Governments and financial institutions worldwide are grappling with how to regulate cryptocurrencies. While some countries have embraced them as legitimate assets, others have imposed restrictions due to concerns about money laundering, tax evasion, and investor protection.
Remember that both crypto and forex markets can be associated with high risks, so it’s important to maintain transparency and provide accurate information to potential clients.
Identifying and understanding your target audience as well as understanding all legal regulations will now help you tailor your message to your potential leads.
- Create ads that are informative, engaging, and compliant with the platform’s policies.
- Clearly communicate the benefits and risks of your crypto or forex offers.
- Use eye-catching visuals and concise, persuasive copy to capture the audience’s attention.
- Highlight success stories. People always show interest in increasing their net worth every day.
- Use numbers in your creatives whether its potential earning or facts that add trust to your message.
- Personalize your ads according to the GEOs you’re targeting. Your creatives should contain the language and/or cultural norms of your specific audience.
Create dedicated landing pages that provide more detailed information about your crypto or forex offers. Landing pages should be user-friendly, mobile-responsive, and designed to encourage conversions. Include clear calls-to-action (CTAs) that guide users toward the desired action.
Also, your landing also gets extra points if it contains educational content. When people have access to reliable information they are more likely to want to learn more and get involved since this promotes informed decision-making. Providing educational content to your leads is also a way to differentiate from competitors.
Establish trust with your audience. The prevalence of scams and fraudulent schemes in crypto and forex markets makes many people sceptical. Make sure that the way you promote your business/offer is transparent and legitimate.
Whether your goal is to drive traffic or get conversions, like with any ad campaign, regularly monitor the performance of your paid advertising campaigns. Track relevant metrics and make data-driven adjustments to optimize your campaigns for better results.
For example, with Mondiad you have access to a wide range of parameters that give you information about your ad campaign performance, including traffic, win rate, impressions, clicks, CTR, CPM, avg.CPC, or spent. Additionally, you can group parameters to better understand your data and optimise to generate better results.
When it comes to advertising crypto and forex offers, things get a little tricky due to advertising regulations of many traffic sources. Social media channels for example have their own policies, if some have not yet banned crypto already. It is important to notice that not all social media channels are present in every country, so your targeting of choice and ideal audience should be vital decision-making factors when choosing a platform to advertise on.
At Mondiad, you can easily access a powerful platform to reach a broader and more targeted audience, achieve fast and measurable results, maintain cost-effectiveness, and exercise full control over their advertising campaigns, at all times.
It’s important for anyone considering involvement in the crypto and forex market to conduct thorough research, understand the risks, and make informed decisions only. Both markets are driven by a mix of economic indicators, geopolitical events, technological advancements and regulatory shifts which is a double-edged sword. 
Besides the challenges, these industries show tremendous potential and continuous growth in both their own development and community.
