When promoting your ad campaign, reaching (new) users is tricky. And obviously, there is no one-size-fits-all approach to execution. This situation is common in many situations…
You could be:
- running out of fresh ad ideas
- wanting to upgrade your creatives to perform better
- an advertising newbie who doesn’t know to start
- trying out a new vertical for the first time
- wanting to stand higher than your competitors
Fortunately, you’re in the right place! 😉
The world of digital advertising can be overwhelming at times, especially when you have little knowledge of it. But luckily we are here to fill the gaps.
If you’re an advertiser who wants to promote his business or an affiliate marketer who looks to grow his revenue continue reading our advertising verticals analysis and a whole bunch of creative ideas for your ad campaigns!
Let’s dig into Mondiad’s creative library!
Sports / Betting
Target audience:
- Mostly males
- aged 25-34
What to promote:
- Sport events
- Sports equipment & fan merch
Major sports events to promote in 2023:
- May 28 – Jun 11 – Tennis – French Open, Paris, France
- June 10 – Football (Soccer) – UEFA Champions League Final, Atatürk Olympic Stadium, Istanbul
- Jul 3-16 – Tennis – Wimbledon London, England
- Jul 10 – Aug 20 – Football (Soccer) – Women’s World Cup, Australia / New Zealand
- Sep 8 – Oct 28 – Rugby – World Cup (men), France
- Nov 30-Dec 17 – Handball – World Championships (women), Denmark / Norway / Sweden
Top GEOS: Brazil, South Africa, the US, Europe.
How to design your creatives:
- Include bonuses.
- Add urgency, countdowns & FOMO elements.
- Symbols and emoji-s to use: 🔥 🤑⚽🏆
- Most ad viewers are men, so use HQ pictures representing cash and attractive women.
- Use vibrant colours.
- Add numbers be it amounts or percentages.
- Use the first person when addressing ad viewers in your ads.
- Craft a big and enticing CTA.
Creative examples:
| Classic Push | In-page push |
Native |
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Casino / Gambling
Target audience:
- Mostly males, aged 25-34
- Has gambled in the past
- Act on impulse
What to promote:
- Casino games(Virtual Slots, Poker, Bingo)
- Betting sites, Lotteries
Top GEOs: When it comes to gambling, look for countries with great purchasing power and legal gambling culture. For example, think of countries like Canada, Australia, the US, the UK, France, or Germany.
How to design your creatives:
- Include bonuses.
- Add urgency, countdowns & FOMO elements: “only today”
- Symbols and emoji-s to use: 🔥 🤑🥇🎯🎲👑💪
- Include storytelling: successful winning cases
- Attract viewers to claim bonuses
- Show solutions to your target needs/desires -> ask questions: “Need money?”
- Lure viewers with gamification elements
- Provoke reactions: ”can you be the next winner?”
Creative examples:
| Classic Push | In-Page Push | Native |
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Dating
Dating affiliate marketing never get old. Since there’s always a constant flow of users looking for new relationships, there’s a high potential at all times of the year. And you don’t need much experience to get started.
2023 dating trends:
- The internet is today home to many niche dating apps(connecting people based on specific interests/preferences) but also inclusive ones.
- In the era of speed, people are more straightforward and no longer consider dating & sex apps taboo.
- The spread of the internet has made long-distance relationships grow in popularity.
Target audience:
- Slightly more women than men, but both parties nonetheless
- Age range: 18-24(27.26%), 25-34( 36.02%), 35-44 (18.08%)
What to promote:
- Dating apps/website
- Dating advice programs/gurus
Top GEOs: The USA, Brazil, South Africa, Europe(the UK, Germany, France) and Asia(China, Japan, India).
How to design your creatives:
- Include images of happy couples or attractive single women/men
- Address pain points: “Hi! No one to spend the evening with?”, “Feeling lonely?”
- Use direct messages: “I want to meet you!”
- Symbols and emoji-s to use: 💌💘💕
- Messenger-like approach: “Susanna left you a message”
- Use flattery: “You’re handsome!”
- Avoid obscene language and trigger works like “dating”
- Include a direct CTA: “Call Me”, “Text Me”, “Join now” etc.
- Research beforehand the beauty standards of the country you’ll be targeting
- Be clear on what niche you are promoting. General? LGBT+? Latino? Couples?
Creative examples:
| Classic Push | In-Page Push |
Native |
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Crypto
In the past decade, cryptocurrency has become the money of tomorrow. Bitcoin and digital money have gained huge popularity as a new form of currency for anybody who wants to diversify their investments in assets.
Naturally, with the crypto user base growing worldwide, crypto trading and investing platforms need exposure towards their target audience, especially since there are thousands of projects to compete with. Many businesses of today have included cryptocurrency payment methods, including social media platforms and ahem… Mondiad.
Target audience:
- People who are looking to make money fast as well as Experienced traders with capital
- In terms of age, Millennials are more receptive to and invested in cryptocurrency
- Users who are tech-savvy since they need an understanding of internet systems and new technology
What to promote:
- Success stories to lure new investors
- How to-s/tips for earning money
- Crypto apps
- Crypto exchanges and trading platforms
- Crypto lending and borrowing services:
- Crypto wallets
- Hardware and software for digital currency mining
- Launch a referral program
Top GEOS: English-speaking countries around the globe: USA, Canada, Germany, Turkey, Brazil, India, Russia, China.
How to design your creatives:
- Use charts, technical analysis, and big numbers
- Symbols and emoji-s to use: ₿ 💰💱
- Do ads often to promote your brand identity and show yourself as an industry leader. The blockchain market is competitive as anyone can start.
Creative examples:
| Classic Push | In-Page Push | Native |
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Sweepstakes
To clarify, a sweepstake is a type of contest where a prize may be awarded to a winner, usually in exchange for a desired action performed by the viewer, like filling in his email address. It’s important to note that no purchase is necessary to enter or win and the winner is determined randomly, by luck.
Thus, sweepstakes are great in promoting your product/company while gathering contact information of leads, for future marketing endeavours. Keep in mind though to take note of the sweepstakes law regulations in the countries you are advertising in.
Target audience:
- Create the portrait of your ideal customer and their demographic based on your product/company.
- Sweeps may also attract people who may not be your target.
- Viewers are more likely to participate when they have the potential to receive something in return.
What to promote:
- Gadgets
- Gift cards
- Beauty products
- Vacation
- Vouchers
- clothing
GEOS: English-speaking countries around the globe: USA, Canada, Germany, Turkey, Brazil, India, Russia, China.
How to design your creatives:
- Focus on creating value and engagement
- Don’t ask for too much information at once
- Include bonus entries and extra prizes
- Offer relevant rewards to your product/company
- Everyone loves free stuff and everyone loves a chance to win
- Gamification element: retain existing customers and build loyalty.
- Include storytelling
Creative examples:
| Classic Push | In-page Push | Native |
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Nutra
The Nutraceuticals vertical basically refers to anything regarding health and beauty products: Weight loss, food supplements, anti-ageing products, vitamins, skincare, hair care, teeth whitening products, male enhancement pills, you get the gist.
Since Nutra is an evergreen vertical with a dynamic user base around the world, it is a great vertical for newbies in affiliate marketing. Also, be attentive to law regulations in different GEOs and to choosing the right targeting: mainstream or adult.
Target audience:
- Consumers are always looking for fact-driven information to justify their purchases
- Consumers review their products before they purchase
- The majority of the target audience is women
What to promote:
- Beauty, health and wellness products
- Home workout equipment
Top GEOS: Depends on your product and target audience:
- skin whitening products(Asia)
- Weight loss supplements, teeth whitening(the USA)
- Internationally popular beauty products(Europe)
- Check for beauty trends, seasonal hype, or triggering events
How to design your creatives:
- Review current trends before starting to craft your creatives
- Check client reviews of the product you are promoting
- Solve a pain point with your offer/product & Give people hope to treat their problems
- Add numbers to your creatives since customers like to see facts
- Tell a story that is easy to relate to the customer, and show empathy.
- Use before/after images of people using the product
- Use FOMO: countdowns, limited, last 3 products
- Tell what makes your product unique
- Show the product is safe to consume/use
- Highlight product components and their benefits
- Use reviews of satisfied clients in your creative
- Include photos of happy clients.
- Show the usage of the product, it can be a step-by-step guide image.
- Be careful of the law regulation in the countries that you are promoting
- Symbols: 🍏🦷🧠🦴👁️💪🩹🧴♀️♂️♻️🧬
Creative examples:
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Classic Push |
In-page Push |
Native |
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Tips & tricks:
- Join ad spy platforms like AdSpy, Anstrex or AdPlexity to check on best-performing ads and inspire yourself.
- Use clear, high-quality images. If needed, you can get free stock photos from websites like pixabay.com, canva.com or, freepik.com.
- Focus on how your ad makes people feel.
- Match the language with the country! You want your audience to understand the offer.
- Create separate ad campaigns according to ad formats and/or GEOs.
- Test a few creatives before choosing to stick with one.
- Always pay attention to trends and relevant triggers
Remember that the world of advertising is a dynamic canvas where imagination knows no bounds. However, as you forge ahead in the realm of advertising, may these niched insights and ad creatives examples serve as your inspiration, guiding you toward innovative and impactful Mondiad ad campaigns.
Happy creating!
