Browsing: campaign optimisation

Clickbait headers get a bad rap, but when used correctly, they can significantly improve your ad performance. A well-crafted clickbait…

Everyone in this industry surely knows that when planning on grabbing people’s attention, especially via digital ads, every second counts.…

Fill in the blank: “Know your _______.” Did you say audience? Then, you’re on the right track! Whether you’re a…

As the digital advertising landscape and consumer behaviour continue to evolve at lightspeed, embracing ad campaign optimization rules will be…

If you’re a Mondiad advertiser or thinking of joining the club, you’ll want to read this next article on mastering…

Which ad format is the best? If this question would have a universal answer, the world of digital advertising would…

Generating conversions and leads through paid advertising involves a strategic approach to reach your target audience, engage them effectively, and…

Increasing your ad campaign win rate as an advertiser requires a combination of strategic planning, continuous monitoring and optimization, setting…

When promoting your ad campaign, reaching (new) users is tricky. And obviously, there is no one-size-fits-all approach to execution. This…

Did you know that online ads have become more popular than traditional advertising? It is estimated that digital ads will…