Ad creatives aren’t just “pretty pictures”—they are your first (and sometimes only) chance to convince a user to engage. Invest time in understanding your audience, designing with intention, and constantly testing.
The result? Higher CTRs, lower CPAs, and stronger ROI. Here’s how!
So, what is an ad creative?
Simply put, the ad itself is basically represented by all its text and visual data, also generally known as a creative.
When you create your campaign in Mondiad, you`ll be able to design your creatives by giving them:
- a title;
- a description;
- an image;
- an Icon.
With Mondiad, you can create a number of 10 creatives in a single ad campaign.
What do creatives that convert require?
Start With the End in Mind
Before crafting your creative, define your goal. Are you trying to drive installs? Generate leads? Make a sale? Your creative strategy should match your desired conversion.
Know Your Audience
Great creatives speak directly to the user. That means understanding:
- Demographics (age, gender, location)
- Intent (what problem are they solving?)
- Pain points (what frustrates them?)
- Desires (what are they really looking for?)
Craft a Scroll-Stopping Headline (and copy)
You have milliseconds to grab attention. Your headline must be:
- Avoid jargon. Use everyday language.
- Be bold: Use curiosity, urgency, or emotion.
- Focus on benefits, on what the user gets.
- Include a clear Call-to-Action.
Use Eye-Catching Visuals
- Avoid clutter. Keep your text simple, compact, and easy to read.
- Feature people, especially faces (they attract more attention).
- Are tailored to each device (optimize for mobile and desktop).
- Use high-quality imagines and an adequate colour scheme.
- Use emojis in your Title and Description to make it more visually pleasing.
Respect the Platform & Format
Match your creative approach to the format for better results.
Each ad format comes with its own best practices:
- Push ads: Clear icons, short headlines, urgency.
- Popunders: Strong landing page is key—creative happens post-click.
- Native ads: Should blend with content while sparking curiosity.
- Banner ads: Keep it clean, branded, and CTA-focused.
Customize/Localize
Customize your creatives as much as you can to make the viewers more attracted and relatable to your ad.
Mobile & desktop optimization:
Make sure your creatives are desktop and mobile-friendly. In Mondiad, you can preview your creatives before publishing them.
If it`s relevant to your product/service, when it is possible, make use of viral marketing. For example, you`ll have more chances to gain clicks if you are selling ice cream in the summer.
Making use of FOMO(if relevant):
You can always make use of FOMO(fear of missing out) in your ads. People are more prone to click on offers that are limited or exclusive!
Being consistent with your brand:
Speak to your customers in their language. Don`t try to sound fancy if that is not your business style. Be authentic to make viewers trust you and relate to your offer.
Test, Test, and Test Again
No matter how good your creative is, you won’t know how it performs until you test it. A/B test: Headlines, CTAs, Colors, Images, Ad formats. Use performance data to iterate quickly, keep winners, and cut underperformers.
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Ready for action?
Now that you know the fundamentals, it’s time to bring your campaigns to life with real-world inspiration.
From eCommerce and finance to dating, gaming, and utilities—we break down successful creatives for each vertical, complete with headlines, images, and tips you can steal for your next campaign.
Whether you’re just starting out or looking to scale, these examples will help you craft ads that convert and stand out in a crowded feed.