If you’ve been watching trends in e-commerce, you’ve probably noticed Temu dominating the scene with ultra-competitive prices and a massive product selection. For affiliates, this spells opportunity—but how do you effectively promote Temu offers and turn traffic into conversions? In this guide, we’ll walk you through how to advertise Temu successfully and drive real revenue.
Table of Contents
The Story Behind TEMU
Temu (pronounced “tee-moo”) is an online marketplace offering a vast range of low-priced products, from clothing and accessories to home goods, electronics, beauty products, and more. It’s known for its ultra-cheap prices, constant promotions, and gamified shopping experience.
Temu launched in September 2022 in the U.S. and quickly gained popularity due to aggressive advertising, viral social media presence (especially on TikTok), and ridiculously low prices that sparked curiosity and impulse buying.
It exploded onto the scene by combining rock-bottom prices, social media virality, and a direct-from-manufacturer model. It’s now one of the most talked-about platforms in budget e-commerce.
For affiliates, Temu represents a strong monetization opportunity—especially with paid traffic or influencer-style content that taps into its trending products and impulse-buying behavior.
Temu is a subsidiary of PDD Holdings, the same Chinese company behind Pinduoduo, a popular e-commerce platform in China. While Pinduoduo is known for group-buying and rural outreach, Temu was created as a cross-border e-commerce platform focused on Western markets.
Temu uses a “factory-to-consumer” (F2C) model, cutting out middlemen and sourcing directly from Chinese manufacturers. This allows them to sell products at extremely competitive prices.
Temu Enthusiasts 101
Temu mainly appeals to:
- Mobile-first users (most sales happen via app)
- Deal-seekers, impulse buyers, and bargain hunters
- Look for low-cost alternatives to Amazon or local retailers
- Respond well to flash sales, gamification, and app incentives
- Young adults and Gen Z who respond to trends and viral content
Temu continues expanding globally, but North America remains its core market, both in user numbers and revenue generation.
🇺🇸 United States – Temu’s largest and most active market
U.S. buyers are drawn to the low prices, free shipping, and viral social media promotions
🇨🇦 Canada – Another key early adopter
High engagement with online deals and mobile shopping apps
🇬🇧 United Kingdom – Fast-growing user base
Temu has been expanding its European reach, and the UK is at the front of that push
🇦🇺 Australia – Popular among value-driven online shoppers
Competitive pricing and wide product selection resonate well with Aussie buyers
🇩🇪 🇫🇷 🇪🇸 Germany, France, Spain – Gaining momentum in EU countries
Temu has been actively expanding its logistics and marketing presence in Europe
Becoming a Temu Affiliate Partner
The Temu Affiliate Program enables you to generate income by directing potential customers to Temu via unique affiliate links and promotional materials. This program offers a way for you to benefit financially from your followers or audience by receiving commissions for every new customer you introduce to Temu.
1 Join
Affiliates are invited to become part of a thriving community of content creators, publishers, and bloggers who are successfully earning through the Temu Affiliate Program.
2 Share
By strategically sharing their unique link or code, affiliates can engage their audiences with access to a wide selection of high-quality and budget-friendly products.
3 Earn
Participants in the program can earn between 5% and 20% in commissions on qualifying purchases and promotions, benefiting from strong conversion rates and a high-performing platform.
No requirements! Temu’s Affiliate Program is completely free and easy, with no application fees or a minimum sales quota.
Maximize your earnings by promoting Temu, with commission rates ranging from 5% to 20%, plus attractive bonuses for app downloads.
Exclusive Deals & No Earning Limits
Access a curated selection of exclusive offers and special discounts across a wide variety of products—perfect for driving engagement and conversions.
Recognized & Trusted Brands
Elevate your credibility and expand your audience by partnering with one of the most downloaded and talked-about shopping apps worldwide.
Extra Rewards for All Affiliates
Take part in exciting challenges and boost your earnings effortlessly! Affiliates can join special promotional activities with generous rewards and earn extra commissions. Plus, their referrals get access to a wide range of high-quality, affordable products.
Additionally, there’s a 8€ reward for each new user who downloads the app through your referral. If you invite someone to join the affiliate program, you’re eligible for a 20% secondary commission on their earnings.
Moreover, Temu offers a 690€ Ranking Race where the top 20 affiliates can win a cash bonus, incentivizing affiliates to perform their best.
Why Temu is a Goldmine for Affiliates
Temu’s appeal lies in:
- Aggressive pricing that entices impulse buying.
- Viral potential on social platforms (TikTok, IG, YouTube hauls).
- A wide audience—from bargain hunters to trend-loving Gen Z shoppers.
- Frequent sitewide promotions and seasonal sales.
- Wide product range – fashion, gadgets, home, beauty & more.
- Jaw-dropping prices – items under $1 that spark curiosity clicks.
- High conversion potential – free shipping, app bonuses, daily deals.
- Attractive commissions – get paid for driving new shoppers to the app or site.
Whether you’re working with influencers, buying paid traffic, or running SEO-heavy content sites, Temu offers can slide right into your strategy.
TEMU Traffic Tactics
1 Refresh creatives often
Temu is viral, and ad fatigue can set in quickly.
2 Landing Page or Direct Link?
Direct linking to Temu can work if you have approval and the offer is optimized for conversions (usually via mobile/app installs).
Pre-landers can massively increase CTR and conversion rates. Use a simple page like: “Temu Haul: What I Bought for $20” or “10 Must-Have Items You Won’t Believe Are Under $5 on Temu”
3 Localisation & Personalization
- Customize the ad copy and visuals to match the local language, culture, and preferences.
- Leverage data on local consumer behavior and trends. For instance, if a particular local event, sports team, or festival is happening, incorporate it into your ad content to increase engagement.
- Tailor your ads for mobile optimization or create mobile-specific ad creatives based on the region’s habits.
4 Ad angles that convert
Promoting the TEMU app means we’re talking viral-style, impulse-driven, discount-heavy creatives that push users to download and explore.
🛍️ DEALS, DEALS, DEALS!
Entice the audience with hooks like “Wait… These are under $1?!” or “TEMU is basically giving stuff away.”
💥 MISTERY BONUSES
Concepts like “Spin the Wheel” or “Scratch Card” work great with this audience since they tap into some powerful psychological triggers, like making people feel like they’re playing a game rather than being advertised to.
📦 Side-by-Side Comparisons
Hook deal hunters with headlines like “Why pay $19.99 when you can get it for $1.89 on TEMU?” or “Same product. Better price.”
5 Time of Day/Seasonal Targeting
Consider local time zones and seasonal factors when running your campaigns. For example, in some regions, holidays and shopping seasons may differ, and adjusting your campaign schedule accordingly can increase effectiveness.
Advertise like this
An ad network like Mondiad can give you access to high volumes of traffic across multiple ad formats. 😉
Here’s how to leverage them for Temu:
Push Notifications:
Great for flash deal vibes and urgent offers. Creative tip: “$3 Smartwatch? Only on Temu – Today Only!”
Native Ads:
Blend Temu products into content-rich environments. Think: “Top 10 Crazy-Cheap Tech Gadgets You Can Get on Temu Right Now”
Popunder Ads:
Temu thrives on impulse buying, thanks to its ultra-low prices, flash deals, and gamified shopping experience — all designed to hook users who weren’t planning to shop in the first place. That’s exactly what makes it a perfect match for popunder traffic, where visitors land on a site unexpectedly and are more likely to make spontaneous purchases.
Banner ads:
Since Temu deals heavily in impulse buys, discounts, and visually driven products, banner ads are perfect for showcasing eye-catching product images and sale offers.
Cash out your first payment
Temu is booming, and affiliates who move fast can ride the wave with high CTRs, massive traffic potential, and impressive ROI—if they play their cards right. By combining viral-worthy creatives with smart targeting and optimized traffic sources, you can turn Temu into one of your top-performing offers.
Get in early, test smart, and watch the conversions roll in. 🚀
