In the realm of digital entrepreneurship, the allure of adult content creation has captured the attention of many, with platforms like OnlyFans offering a lucrative space for creators to showcase their intimate content. Amidst the sea of competition, one question persists though: how can adult entertainers amplify their visibility and monetize their content?
Join us as we dive deeper into how paid advertising is a top choice in transforming obscurity into profitability, one click at a time.
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OnlyFans is a social media network where creators can earn money from users who subscribe to their content, typically a monthly subscription fee to access the content provided by the creators they follow. Although the platform is not exclusively dedicated to the adult industry, this niche in particular has been among the most prevalent and consequently, gained a large user base.
One of the best perks the OnlyFans platform offers to adult creators is the privacy and control over their online presence compared to traditional social media platforms. Additionally, online adult-oriented content, including explicit photos and videos, is regulated by strict policies, depending on where you go.
The 18+ theme is highly limited on large platforms like Meta( Facebook &Instagram) or Google, for example, and things get highly confusing and frustrating if you are in the shoes of promoting this niche.
However, despite this drawback, this consistent adult content demand met through OF continues to be highly profitable, facilitating direct connections and customized interactions between creators and their communities.
When is Paid Promotion Right for You?
🔹 When you want to grow your visibility:
Leads are always great. Hot leads are the best. Like with any business, increasing your audience, especially with one that is already interested in your content leads to higher engagement and ultimately a community of users dedicated to you.
🔹 When you want autonomy:
The bigger the user base, the bigger the revenue. Reaching a solid number of subscribers will give you recurrent revenue, and eventually take off the need to promote aggressively to gain followers, giving you more time to focus on your content. Any OnlyFans creator needs to spend as much time on their OnlyFans promotion as they do on making content.
🔹 When you want a higher income:
Naturally, monetizing your OF content is one the goals. Thus, by promoting your account, you can attract subscribers who are willing to pay for exclusive content, which can provide you with a steady stream of income.
How can OnlyFans models and agencies promote their accounts?
To understand where could we advertise an OF account, it’s best to start by identifying the target audience. This step can vary depending on the content promoted but as an example, let’s assume we are aiming at single men, who are financially stable and are looking for either connection or entertainment.
With this out of the way, we can now think where are the places with this audience and how we should craft our promo messages to attract them.
A quick search on the internet will tell you that Twitter, Reddit, a personal blog or adult-focused forums are great places to promote OF accounts. However, there is always a twist. Do you know what all these platforms have in common? They are all free, organic promotions, but results take time before they show up and they are never guaranteed.
What if told you, you can actually promote an adult OF account, discretively, to the right people, at the right time, in the right place, and ultimately at the right cost?
The paid advertising method
Without wanting to sound sale-sy, we strongly believe paid digital advertising is a perfect fit when it comes to promoting an OF account. And here are a few reasons why:
Paid advertising in general provides a sense of control due to offering a wide range of tools to measure your efforts as well as allow you to make optimizations to your strategy, as you come to understand more about how your target audience behaves.
Now we can’t speak for any traffic provider out there, but this is what we can do to put you in the limelight.
🔹 Real-time, advanced reports:
When it comes to growing your user base via paid advertising, there is one game-changing perk you are subscribing to: real-time statistics about your ad campaigns. By reading metrics like impressions, clicks, conversions, CTR, revenue, (among others) you can understand how your targeted audience reacts to your ads, and this allows you to make edits to improve your results, whether you are fine-tuning your ad creatives, your targeting, your budget and whatnot.
🔹 Granular targeting:
Nothing compares to the granular traffic filters an ad network brings to the table. Whether you are an individual creator or an agency, you must know that highly targeted traffic is the key to your financial success.
We all know adult content is not suitable for all audiences, so granular targeting ensures that your ads maintain a positive brand image by reaching only those who are interested and likely to engage with it. Targeting a specific audience also helps you reduce wasted ad spend by focusing your budget on users who are more likely to convert, ultimately maximizing your return on investment (ROI).
In Mondiad for example you can select a multitude of traffic targeting filters, from country, carrier, IP, device, browser, browser language, OS, OS version, traffic type, zoneid, subid, to domain, or subscription age.
🔹 Automation & cutting edge tools to optimize your ads:
Besides targeting filters, paid advertising brings additional tools and features that contribute to optimizing your ad campaigns. At Mondiad for example, we provide in-house tools like targetCPA or smart optimization rules, both smart technologies that dynamically and automatically optimize your campaign results. These features can also be configured very granularly, based on many ad campaign parameters, to ensure you tick every success box.
🔹 Cost efficiency:
All these great traffic sources and in-house tools to maximize your advertising efforts ultimately help you use your budget wisely. By identifying who and how is responding to your offer, rest assured your money is an investment and not a waste. Granular budget adjustments like Mondiad custom bidding by ZoneID, SubID, or country and smart algorithms working to automatically optimize your results can’t compare to organic promotions.
Using Mondiad you get full control over your campaigns, leveraging costs since you don’t need to pay for a third party to do the advertising for you. You can, but you can also do it yourself. We’ll be here to help.
Our recommendations:
🔹 When it comes to choosing an ad format for the adult industry, we advise starting with push ads, whether you go for the classic or the in-page format. Since this format gets across in the form of notifications, it is immediately visible, approaching users directly, thus increasing the chances of engagement. For this reason, we also recommend to personalize and localize your ad creatives when setting up your ad campaigns, since this strategy will make your ads more relevant to your target audience.
🔹 Speaking of target audiences, we also advise going for tier 1 countries like the USA, India, Brazil, Italy, China, France, Japan, UK, since the interest in the niche is already high as well as the financial power of the userbase. Take note, it’s also important to consider the model’s native language, its location or any other particularities that might resonate better with a specific audience when figuring out your campaign targeting.
🔹 If you are primarily looking to raise visibility, not make profits, CPM might be your best choice. You’ll pay for every thousand impressions, regardless of whether users click on your ad and this can be advantageous if you have a fixed budget. Banner ads made with gif creatives will have a great impact in this case, and you can stay assured, that you’re getting the value you are paying for.
🔹 However, if you’re confident in your conversion funnel, and you are more focused on driving engagement, CPC might be more suitable and cost-effective, since you’ll be charged only when a user clicks on your ad.
🔹 To be an even better budget spender, we want to highlight our TargetCPA model, which aims for a particular cost per acquisition using an algorithm that adjusts bids dynamically, based on the probability of conversion, while still using the CPM/CPC model.
🔹 Ultimately, if you’re ever in doubt of anything or you just need a little push😉, our account managers are one click away and ready to assist you.
Key points to remember
Ultimately, promoting an OF account can be done via many methods which are all up to you, however, with this article, we hope we have managed to highlight how we can help you do it. If you resonate with our offer, we are happy to have you onboard and skyrocket your content, so you can focus on the creative part.
