Hear us out… Telegram has a huge user base of 900 million active monthly users. And the numbers are growing. Fast.
So how about… connecting with a highly active, global audience, all within the Telegram ecosystem, with Mondiad’s Telegram Mini Apps (TMAs)?
With no extra downloads required and seamless integration into users’ daily interactions, these mini apps provide a frictionless ad experience that boosts engagement and conversions.
Telegram Mini Apps are gaining rapid popularity as an engaging way to deliver lightweight, instant app experiences directly inside the Telegram ecosystem. These mini-apps open exciting new doors for advertisers looking to reach highly engaged audiences with innovative interactive content.
If you’re an advertiser or marketer wondering how to advertise Telegram Mini Apps effectively, this guide breaks down the best strategies to maximize your reach, engagement, and conversions.
What Are Telegram Mini Apps?
Telegram Mini Apps are web-based applications embedded inside Telegram chats and channels. They don’t require installation, providing users with fast and seamless interactions, from games and quizzes to e-commerce and service platforms.
Because they live inside Telegram, advertising these mini apps means you’re tapping into a large, active community with millions of daily users.
Overall, Telegram Mini Apps Ads aim to enhance the user experience by combining the functionality of apps with the convenience of the Telegram ecosystem. They provide an easy and engaging way to interact with businesses, services, or entertainment within the messaging platform.
How did we get here?
The popularity of Telegram Mini Apps grew alongside Telegram’s broader expansion. Factors like ease of use, privacy, and seamless integration helped drive their growth, positioning them as a key feature within Telegram’s platform.
Early Growth (2013 – 2017):
Telegram’s initial focus on secure messaging helped it build a large, global user base, setting the stage for future features like mini apps.
Bot Integration (2015):
The introduction of bots allowed third-party services within Telegram, paving the way for more complex apps.
Feature Expansion (2018 – 2020):
Telegram added features like payments and Telegram Passport, hinting at a larger ecosystem for mini apps. By 2020, Telegram launched mini apps, allowing developers to create lightweight, in-app services.
Wider Adoption (2023 – Present):
Mini apps grew in popularity, offering services like e-commerce, gaming, and booking, with integrated payment systems. This drove more brand interest and user engagement.
Future Outlook:
Telegram Mini Apps represent a major advancement in how users engage with the platform, offering a seamless and immersive experience that goes beyond simple messaging. By integrating interactive services, games, and business tools directly within Telegram, Mini Apps provide users with rich functionality without leaving the app.
As Telegram continues to refine and expand this feature, advertising through Telegram Mini Apps (TMAs) offers a unique and engaging way for brands to reach their target audience directly within the Telegram ecosystem.
Why Advertise via Telegram Mini Apps?
Telegram Mini Apps offer advertisers a seamless way to engage with a highly active global audience by leveraging a familiar platform, eliminating the need for extra downloads, and providing real-time analytics for optimized campaign performance.
User Familiarity:
Since Telegram Mini Apps run within the Telegram app, users are already familiar with the platform, reducing friction and increasing the likelihood of engagement.
Convenience:
Users don’t need to leave the app or download additional software to access the mini app, making it more convenient to interact with ads.
Active Telegram User Base:
Telegram has a large and active user base, and users tend to be engaged with the content within the app. This provides advertisers with access to a focused audience that is already participating in a variety of activities.
- 800M+ active users globally with strong presence in CIS, MENA, India, and parts of Europe.
- Telegram users are typically highly engaged and tech-literate, ideal for apps, games, fintech, and crypto offers.
Global Reach:
Telegram has a global reach, and a diverse user base means businesses can reach international audiences, making it a great platform for global campaigns.
Real-Time Analytics:
Advertisers can track user interactions and engagement in real-time, enabling them to make data-driven decisions and optimize their campaigns on the go.
Advertising via Telegram Mini Apps is becoming an increasingly attractive channel for marketers, especially in tech-savvy and mobile-first markets.
Seamless User Experience
- Mini Apps run natively within Telegram, no app installs, redirects, or webview delays.
- Lower friction = higher conversion rates.
- Ideal for quick interactions like quizzes, product demos, or lead gen forms.
Viral & Organic Growth Potential
- Telegram’s group and channel ecosystem allows easy content sharing and discovery.
- Users can invite friends, share Mini Apps, and create organic buzz within communities.
High Retention:
Telegram users are loyal and tend to spend significant time on the platform.
Niche Communities:
Telegram hosts focused groups and channels, ideal for targeted ads.
Innovative Formats:
Mini apps enable interactive ad formats that go beyond banners.
Telegram Mini App Ad Clickers: Who Are They?
| User Type | Traits | Motivations to Click |
|---|---|---|
| Tech-Savvy Early Adopters | Curious, always testing new tools, active in tech groups | Love trying new apps & features |
| Crypto & Web3 Enthusiasts | Active in crypto/NFT groups, used to bots | Fast access to trading, staking, or airdrops |
| Gamers & Entertainment Seekers | Enjoy games, social bots, casual fun | Fun, competitive, rewards-driven |
| Mobile-First Users (Emerging Markets) | Use Telegram heavily, limited data/storage | Avoid installing apps, want fast tools |
| Affiliate Marketers & Growth Hackers | Always seeking traffic tools, automation | Convenience, lead capture, bot features |
| Privacy-Focused Users | Avoid web apps, dislike sharing personal data | Trust Telegram ecosystem, want anonymous tools |
| Group Admins & Power Users | Run Telegram groups, manage communities | Want moderation or management tools |
Telegram Bots vs Telegram Mini Apps Ads
⚠️ Don’t confuse Telegram Mini Apps with Telegram Bots!
Telegram Bots and Telegram Mini Apps are both features within Telegram that allow third-party developers to create interactive experiences, but they differ in terms of functionality, user interaction, and technical aspects.
| Feature |
Telegram Bots |
Telegram Mini Apps |
| Functionality | Automated programs for simple tasks (text-based). | Lightweight web apps offering rich, interactive experiences. |
| User Interaction | Text-based commands or inline buttons. | Full interface with buttons, forms, swipes, and scrolls. |
| User Experience | Linear, chat-based interactions with quick responses. | Dynamic, multi-screen, and immersive app-like experience. |
| Integration | Integrated within chats and groups. | Run within Telegram with a persistent user interface. |
| Use Cases | Utility-based tasks like FAQs, reminders, and updates. | E-commerce, games, booking systems, and complex services. |
Niches best fit for Telegram Mini App Ads
🚀 Crypto & Web3 Products
- Wallets (e.g., MetaMask alternatives)
- Exchanges (centralized or decentralized)
- Token launches / Airdrops
- NFT marketplaces or drops
- Web3 games (GameFi)
Telegram is already a core platform for crypto users, so Mini Apps are ideal for onboarding, KYC, and engagement.
📈 Fintech & Trading Platforms
- Stock or crypto trading apps
- Robo-advisors or investing tools
- Forex platforms
- Lending / loan apps
Use Mini Apps to let users try a demo account, sign up, or simulate returns with calculators.
🧠 E-learning & Micro-Courses
- Bite-sized courses, quizzes, or challenges.
- Language learning, coding, or career upskilling.
Telegram’s interactive format is great for gamified learning experiences.
🎮 Mini Games & App Demos
- Casual or viral games that encourage in-chat engagement.
- Game trials with rewards or leaderboard contests.
Great for user acquisition or pre-launch exposure.
🛒 E-commerce & Flash Sales
- Limited-time offers, promo codes, or product discovery tools.
- Dropshipping, gadgets, digital goods, etc.
Users can browse, add to cart, and pay, all within Telegram
🧩 Lead Generation & Surveys
- Interactive quizzes, polls, or calculators to qualify users.
- Collect emails, Telegram handles, or signups for webinars.
Often used by SaaS, insurance, finance, and affiliate marketers.
💼 Affiliate Marketing Funnels
- Promote sweepstakes, apps, surveys, or services with embedded pre-landers
Easier to test and optimize using real-time interaction and bot feedback.
🗳️ Contests, Giveaways & Loyalty Programs
- Run Telegram-exclusive promotions that feel native and viral.
- Integrate with bots to track referrals and engagement.
Perfect for building community or pre-launch hype.
Creating High-Converting Telegram Mini App Ads
Creating high-converting ads for Telegram Mini Apps involves a deep understanding of both the Telegram platform and performance marketing principles
Understand Telegram users
Telegram users are privacy-conscious, tech-savvy, and mobile-first individuals who are highly engaged in niche communities such as crypto, gaming, and finance. They value speed, privacy, and minimalism.
Target the Right Audience
Telegram is strong in crypto, gaming, finance, productivity, and emerging markets. Tailor your campaigns to those niches and their specific pain points.
Use Targeted Messaging
Adapt your messaging to feel native to the platform. Use language familiar to Telegram communities and ad angles like exclusivity, community benefits, fast access, or privacy/security.
Design Native-Looking Creatives
Use clean, mobile-first visuals that match the minimalist Telegram UI style.
Test Different Ad Formats
From native messages to push ads, experiment to find what works best.
Track Performance Closely
Use UTM parameters and analytics to optimize campaigns.
Getting Started with Mondiad Telegram Mini App Ads
1. Select Mondiad as your traffic source. [Give us a message to enable this ad format for you]
2. Create an Account: Register and set up your advertiser account.
3. Design Your Ad: Develop engaging ad creatives that align with your campaign objectives and resonate with your target audience.
You can choose between 4 different ad creative sizes, as follows:
- 200×200
- 512×512
- 600×400
- 640×640
Native ads are advertisements that blend seamlessly with the content of the mini app, matching its look and feel. These ads are designed to be less intrusive and provide a more organic experience to users.
Example: A native ad in a shopping mini app could showcase a product that fits with the user’s browsing history or interests.
Banner ads are the traditional form of display advertising and are usually placed in specific areas of the mini app, like the top, bottom, or in between content sections.
- Banner ads come in various sizes, often placed at the top or bottom of the screen.
- These ads are more graphic-oriented, making them eye-catching and easy for users to spot.
Example: A banner ad in a game mini app might appear at the bottom of the screen while the user is playing, displaying a relevant offer for game-related products or services.
4. Define Targeting Parameters: Specify your ideal audience.
5. Set Budget and Bids: Determine your campaign budget and bidding strategy to optimize ad spend.
6. Launch and Monitor: Deploy your campaign and use real-time analytics to monitor performance, making adjustments as necessary to improve results.
Ready to launch your Telegram Mini App Ads?
Telegram Mini Apps represent a fresh and highly engaging way to reach users right where they spend time, inside their favorite messaging app. By combining native Telegram promotion tactics with smart ad network campaigns, influencers, and referral programs, advertisers can unlock strong user acquisition and retention.
If you want to tap into Telegram’s growing audience and boost your mini app’s visibility, start leveraging these strategies today, and watch your engagement soar.
