How many days can you spend without looking at your phone? Tough one, right?
This happens because due to tech advancements and changes in user behaviour, phones have become a big part of our daily lives. And apps are no different. The exponential growth in smartphone usage globally has created a massive audience for apps. With billions of smartphone users worldwide, have become essential tools for communication, entertainment, work, and daily tasks.
As mobile apps have become an integral part of daily life, understanding how to implement effective ad strategies without disrupting user experience has become essential for long-term success.
Table of Contents
Starting with the basics
App monetization is the process through which app developers or publishers generate income by hosting ads on their applications.
The primary aim is to fund marketing efforts, improve the app, and scale the business, and there are several methods to achieve this:
| In-app ads | Displaying ads within the app to generate revenue 😉 |
| In-app purchases: | Offering users the option to buy premium features, or content within the app. |
| Subscription models: | Charging users a recurring fee to access premium content or features. |
| Freemium models: | Providing the basic app for free, with the option for users to pay for enhanced features or content. |
| Sponsorships and partnerships | Collaborating with brands or other apps to integrate exclusive content or offers. |
Speaking of in-app advertising
You asked for it… and now it’s here!
Mondiad’s SDK allows Android publishers & developers to seamlessly connect their apps to our monetization platform, without the need for complicated processes.
💡 This method is highly popular when it comes to developers earning income, especially when offering apps for free.
What’s different?
Compared to ads hosted on websites that require publishers to integrate an ad code, app developers will have to integrate an SDK(Software Development Kit) into their app codebase to extend the app’s capabilities, in our case, the functionality to load and display ads.
In summary, SDKs provide the tools developers need to enhance app functionality, while APKs are the packaged output of these apps, ready for distribution and installation on Android devices.
The SDK integration process
The app monetization integration process in similar to the one for websites monetization.
- Check the Mondiad SDK integration
- Integrate the SDK into your application
- Build your app and publish it
- Enable testing mode in Mondaid and verify the integration of ads
- Update your app in your stores
Start by submitting your app in the Mondiad platform via the Apps menu on the left -> Applications -> Add app button -> Fill out the required info -> Then click on the Add application button to finish the app registration.
Naturally, create an ad zone to generate your code snippet.
Install your ad code into your app as instructed.
Keep this in mind
- Developers can often control the type, frequency, and placement of ads to maintain a good balance between user experience and revenue generation.
- Earnings can vary depending on the app’s user base, engagement levels, and region.
- Integrating multiple SDKs can increase the size of the APK, which might affect download rates and user retention.
- Poorly optimized SDKs can damage app performance, leading to issues like increased load times or higher battery consumption.
- SDKs need to be compatible with different versions of Android to ensure broad usability.
- When an SDK is updated, developers might need to update their app and recompile the APK to ensure continued functionality and compliance.
Money is everywhere
Certain types of mobile apps are particularly well-suited for in-app ad monetization due to their high user engagement and potential for consistent ad interactions.
| Gaming apps | High user retention rates and frequent sessions make gaming apps ideal for generating substantial ad revenue. |
| Lifestyle and health apps | Apps focused on lifestyle, fitness, or wellness typically have a dedicated audience willing to engage with the app regularly. |
| Utility and productivity apps | While session times may be shorter for apps, such as weather, task management, note-taking tools, etc, the high frequency of use ensures a steady stream of ad views. |
| Media / Entertainment apps | Apps that offer streaming video, music, or news content are excellent for ad monetization with a variety of formats, fitted seamlessly between media segments or during natural breaks in content consumption. |
| Social apps | These apps keep users engaged for long periods, often daily, providing more opportunities to display ads, increasing the potential for revenue through impressions and clicks. |
| Earning apps | Earnings apps are mobile applications that allow users to make money, earn rewards, or accumulate points through various activities like fill out a survey, watch a video, etc. |
Mondiad SDK FAQ
At this point, you must still have curiosities about our in-app monetization particularities, so let us tell you more.
Ad formats
For the moment we are only providing classic push monetization via SDK integration for Android applications.
Ad quality:
Our anti-ad fraud system of monitoring is on 24/7. We detect and repress fraud by using both internal and third-party tools.
Before updating your app on stores, you can check if the Mondiad SDK was integrated correctly via our test mode, which will display dummy ads if the process was correctly implemented.⚠️ Skipping this step and triggering ads by yourself might end up with your account getting blocked.
Analytics:
Detailed stats are available in real-time with a variety of filters and groupings in your account dashboard.
Payout terms:
Enjoy daily cashouts with a low $10 minimum, multiple payment options including crypto, and convenient automatic weekly or monthly payouts—all processed within 24-48 hours!
Fill rate:
We work with millions of advertisers around the world, so expect a high traffic fill rate. We count only the unique visitors.
Compatibility:
The Mondiad SDK is currently compatible with apps published via the Google Play Store.
Mondiad’s SDK is for you if…
- you are just starting out and need a monetization provider that won’t ask for complex admission requirements. (like the majority does, *ahem Google)
- you are planning to explore app monetization via several niches. Our ad inventory is as vast and diverse as your imagination, catering to every niche and industry under the sun!
- you like quick and simple things. We get it, app development is not everyone’s cup of tea but we promise the Mondiad SDK integration process is quick and simple.
- you like having a helping hand in need. Our dedicated customer care team is at your disposal 7 days per week, ready to assist you if needed.
We could go on but we challenge you to discover the rest of the perks. 😉
Monetize your app NOW!
