Gear up! Black Friday or Cyber Monday are no longer just dates on the calendar—they’re battlegrounds for marketers and advertisers looking to seize one of the, if not the biggest traffic surge of the year.
As we are closing in on D-day, here are a few best-kept seasonal secrets from our partners, top leaders in the affiliate industry.
Table of Contents
iMonetizeit
– Start Early with Pre-Campaign Hype: Offer exclusive early-bird discounts for your audience to create FOMO (fear of missing out)
– Focus on High-Demand Niches: Tech and Gadgets, Fashion and Beauty, Subscriptions and Services
– Offer Incentives: Cashbacks and Rewards, Exclusive Bonuses
Obviously, the verticals related to actual goods or the ability to acquire them come to mind first, such as eCommerce and Sweepstakes. However, with the right funnel, you can promote almost any product offering a Black Friday sale (e.g., signup or purchase discounts) – even verticals like Dating, Nutra, or Games.
– Use traditional colour scheme and items: Black and white colours, specific visuals like shopping bags, price tags, or “sale” icons.
– Highlight urgency for promotions: use phrases like “Limited Time Offer” to create urgency. Timers and countdowns also will be great!
– Seasonal offers: Offer bonuses for registration, such as “Expedited registration for Black Friday”.
– Use Black Friday-specific visuals like shopping bags, price tags, or “sale” icons.
– Optimize your creatives for mobile, check their loading and appealing on smaller screens.
– Use direct CTAs like “Shop right now” or “Don’t miss out!”.
MyLead
This Black Friday, MyLead is your partner for maximizing affiliate success! With exclusive seasonal offers and high-converting campaigns tailored to the biggest shopping event of the year, this network ensures you capture increased consumer interest and boost your earnings.
Whether you’re a seasoned affiliate or just starting out, MyLead provides essential tools and a seamless platform to help you tap into Black Friday’s peak potential. And if you want to learn more about how to make the most of Black Friday, check out MyLead’s tips and strategies in this year’s Black Friday guide article.
On Black Friday 2024, promotions must be as precise as possible – there’s no room for random campaigns.
Take some time to check out top brands and verify which promo codes they’re offering to customers. When creating graphics and content, focus on the discounts companies are providing.
We have chosen the best possible affiliate offers for Black Friday, which means they are based on the CPS model and offer various products for your clients to meet their demands.
Rate: 4.2% – 24% | Type: CPS | Conversion type: Sale | Countries: Many
Rate: 0.56% – 51.75% | Type: CPS | Conversion type: Sale | Countries: Global
Rate: 3.5% | Type: CPS | Conversion type: Sale | Countries: Global
Rate: 6.9% | Type: CPS | Conversion type: Sale | Countries: Global
Rate: 6.00% – 22.50% | Type: CPS | Conversion type: Sale | Countries: Global
CPV Lab PRO
Time-sensitive offers always crush it, countdowns and “only X left” messages create serious FOMO. Oh, and don’t forget personalization. Tailor your ads and emails to show people exactly what they want, it’s like putting their wishlist in front of them.
Black Friday is all about standing out, so keep it bold and exciting!
From the stats we checked in the past, Black Friday is a top performer for:
– Electronics – Smartphones, laptops, and gaming consoles are always in demand.
– Fashion & Accessories – usually holiday gifts.
– Beauty & Nutra – skincare and makeup bundles do particularly well.
These verticals perform exceptionally across key markets like the US, UK, EU, and growing LATAM regions, especially with strong deals and bundled offers.
– Video Ads – They’re perfect for showcasing deals in action and grabbing attention quickly.
– Countdown Timers – they add urgency and keep audiences focused on limited-time offers.
– Real Pictures – they are more authentic and it is proven that real high-quality images resonate more than overly polished visuals.
These formats create excitement and drive higher engagement when paired with clear, bold messaging.
There are some tricks you could do, but not very much. The competition is high during this period.
– Start Early – launch campaigns before everybody else starts to take advantage of the lower costs
– Great Segmentation – target high-intent users for better conversions
– Schedule your ads for peak times, to avoid losing money on low periods
– Creatives – try to have unique creatives, bold, to grab attention
– Keep It Clear – Your offer and call-to-action should be simple and easy to understand.
– Stay On-Brand – Use consistent visuals and messaging with the brand messaging.
– Think Mobile First – Most shopping happens on mobile, so design creatives that look great and load fast on smaller screens.
The final goal should be to make your ads stand out while being accessible and compliant.
🎁 Black Friday deals for CPV Lab starts November 22nd! 🎁
ZeyDoo
The main point is to find your approach that will perform, choose the optimal set of GEOs and make a quality reserch (news, economic situation, mentality, values, main triggers that attract at the moment of decision making), etc., don’t stop in A/B tests of creatives and targeting options. So that you don’t drop in volume when some of them start to burn out.
Speaking about SOI sweeps, tier-1 countries like IT, US, DE, etc. are over-popular, with high competition there and quite low ecpm. We recommend paying attention to tier-2 & 3 countries since this audience has not yet developed the so-called “blindness” to these types of offers and creatives flashing on the monitor from everywhere. Also, considering that the lower income of customers, the SOI flow is a perfect match since people don’t have to pay or enter any credit card details.
Black Friday is a huge event to capitalize on SOI sweeps.
It’s essential to customize the funnel and creatives for the holiday, and especially for the GEO you are targeting. We at Zeydoo already have customized Black Friday pre-lends.
A more universal approach, with a broader targeting is to create your own offerwall and let the user choose the prize draw he wants to participate in.
Zeydoo offers its partners to monetize their traffic using the SOI model by attracting users to this reward platform. Now more than 30 offers with more than 10 different prize draws are available, including Playstation 5, iphone 16, Dyson Styler, Nike, VISA 500$, etc.
eCPM (everage earnings on 1000 impressions): up to $89,75 | Payouts: up to $0,98
GEOs: au, gb, nz, th, my, mx, vn, cl, sg, br, za, pe, gn, ng, bd, ke, ph, cg, mz, ao, mw, ml, cm, cd, gh, id, co, zm, ma, tz, eg, pk, dz, sn, in, ec, ci, ar, ug, ve
eCPM: up to $56,16 | Payouts: up to $0,98
GEOs: au, gb, nz, th, my, mx, vn, cl, sg, br, za, pe, gn, ng, bd, ke, ph, cg, mz, ao, mw, ml, cm, cd, gh, id, co, zm, ma, tz, eg, pk, dz, sn, in, ec, ci, ar, ug, ve
eCPM: up to $29,81 | Payouts: up to $1,7
GEOs: au, gb, nz, th, my, mx, vn, cl, sg, br, za, pe, gn, ng, bd, ke, ph, cg, mz, ao, mw, ml, cm, cd, gh, id, co, zm, ma, tz, eg, pk, dz, sn, in, ec, ci, ar, ug, ve
3SNET
If you plan on launching campaigns during this period (which you definitely should), you might find the next info from 3SNET on targeting audiences pretty useful.
The biggest news in recent weeks is the situation in Brazil. Due to regulatory changes, the market is in a state of uncertainty: some companies have already exited, others may follow due to payment issues for traffic, and those that remain are likely to reduce volumes.
– In response to Brazil’s challenges, Mexico appears to be gaining momentum — 3SNET is seeing an increase in requests for this market.
– There has also been a rise in demand for licensed Europe. While challenges with gray brands persist, this region is definitely worth exploring.
– The United States maintains its leading position, with no significant changes expected in the near future. However, due to new Google regulations, there might be a rise in social casino interest.
– Bangladesh has shown surprisingly strong results, and we’re planning to scale our efforts in this market.
– Asia remains uncertain for now, but Thailand shows promise, and we anticipate new offers for this GEO soon.
– Africa continues to face budget constraints, making scaling efforts more challenging.
Your favourite traffic source 😉
Treat yourself too! Why should shoppers have all the fun?
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